Paul Edmonds
A stylish new product range for this celebrated hair artist.
We created the look for a product range to be launched by celebrated hairdresser Paul Edmonds who blends technical excellence, intuition and artistry to accentuate unique beauty. With a logo and packaging componentry in place, we conceptualised and produced the artwork, putting the man himself centre stage while allowing the beautiful formulations to shine through. Art directing stunning photography helped it fly out of the online shop into the loveliest London bathrooms and onto beauty editors’ pages.
